/ah • ben • ah/
About Me
Human Factors professional with a background in bioengineering and regulated product development, experienced in analyzing user tasks, identifying use-related risks, and improving system usability and safety in complex, real-world environments.
Super Powers
Systems Thinking - I think holistically
Sense-making - I make sense of what matters
Simplicity - I bring clarity to ambiguity
Strategy - I move teams towards action
Experience
Uber • Product Manager
August 2021 - July 2025
Courier Experience: Led human-centered redesign and platform migration of the Uber Courier mobile app, improving task clarity across pickup and delivery workflows, platform efficiency, and reliability. Reduced defects and support calls amounted to $100M+ in Revenue and $40M in Cost Savings.
Shopping Experience: Led optimizations workstream (through error recovery, implementing social proof, and value reinforcement) to help reduce drop-off across the Shopping funnel, resulting in improvements to add to cart rate, checkout conversion, and completed trips, amounting to $61M in Revenue.
Safety: Implemented ML-driven risk scoring to replace a one-size-fits-all user verification process with an adaptive approach, increasing sign-up conversion by 7% without compromising platform safety.
Cepheid • Regulatory Affairs Specialist, Intern
June 2020 - June 2021
Supported regulatory compliance efforts for 6+ diagnostic assay and software products under EU MDR, coordinating cross-functional teams to deliver updated documentation on time and ensure continued market availability
Education
Santa Clara University
Masters in Engineering Management & Leadership • 3.98 GPA
Bachelors in Bioengineering, Design Thinking Pathway